Coffee & Passport
– The Story
Coffee and Passport is the travel blog for introverts, guided by the adventurous Allie Smith.
She'll show you tips and tricks to design your most epic life (including traveling to the unknown) to create the life that makes you deeply happy, more adventurous and more connected to whatever it is that makes you sparkle from the inside out.
Powered by her quest for the perfect cup of coffee and helping other introverts discover themselves and explore the world, Allie is sure to show you how to turn any trip into an adventure of a lifetime.
– The Services
Brand Strategy and Identity Design
Brand Implementation
– The Collaborators
Visual Identity
Lydia Kitts of Turnquist House
Client
Coffee & Passport
– The Palette
This palette helps us make adventure approachable and attainable. That's a lot of a-alliteration, but it explains the color choices to a t {I'll stop now 😉}. This brand needed calming colors - colors which speak to a slower pace of exploration and travel. Making travel a gentle adventure with time to take in the world with a cup (or two) of coffee.
– The Situation
Allie came to us needing a fun logo that she could grow into a business that collaborated with bigger brands while she traveled the world. We had the opportunity of starting from scratch - with the goal of feeding her audience's curiosity and desire to explore the world.
– The Design Solution
This brand identity allows the photography to shine.
This logo mark combines a passport stamp AND the stamps you see on the side of huge burlap bags full of gold (I mean... coffee). In the negative space, you can find a love the plane taking off inside the cup of coffee.
– The Inspiration
– The Typography
The san-serif font has a great weight to it with many different font variations to help organize content within your designs. It's also a websafe font, so you can use it ANYWHERE.
The script font should be used sparingly. It is beautiful but save it for little notes and add a touch of personalized whimsy! This should NOT be used in words with more than ten characters in a row or more than five words. Script fonts can be difficult for readers.
– The Typefaces
Serif: Playfair Display - find it here -> Google Fonts.
Serif: Signature Collection - Script - find it here -> Creative Market.
– The Allie Smith
– Field Notes
Allie and I have had fun working on projects together for years. She's one of my favorite collaborators and my go-to copywriter. This passion project of hers was a wonderful opportunity for us to get to work together again.
If you're looking for a writer or Instagram-maven - Allie's your girl. You can find her at www.wordsmithandsell.com
- lydia kitts