Strategic Design for Digital businesses.
Brand Development. Website Design + Dev.
If you've made it here, you don't need to know why you need a website or a brand. You wanna know why we should work together.
After ten years running a business, I decided to leave my post as a design professor and focus on Turnquist House full-time. I've got the design experience and know what makes a digital business successful. And I'm here to help.
You don't need to be an expert on conversion design, Hobson's choice, or the Gestalt Principles. You need to focus on growing your audience and serving your people.
I'll make sure the nitty gritty design bits are covered and ready to help your business grow.
Let's get started.
Services:
Ready to take it up a notch?
Let's work together to build strategic, visual brand for your business. We'll create a brand design to help you reach your audience through beautiful design.
We take a holistic approach to branding, focusing on strategy and data-driven design. By digging into the who & what of an idea, we can work together to launch your idea in style. Success starts with strategy. Strategy starts with us.
What's included:
- Primary Logo
- Secondary Logo
- Typography Selection (Websafe)
- Color Palette Curation
- Design Elements
- Patterns
Your style implementation guide for your to reference or give to a designer as you apply your new brand throughout your business. This guide will help you share your message consistently.
You can choose to add on brand implementation such as:
- Business card design
- Optins
- Slidedecks
- Workbooks
- Promo design
- Social media graphics
- CRM branding elements
- Website design and development (apply a portion of your branding invoice to your website invoice!)
Your website should connect and convert passive onlookers into passionate customers.
Is your site guiding your ideal clients to your offer?
Or does it need new design that can help you sell your stuff?
Together, we’ll look at data trends to solve problems, fill gaps, and add value to your user’s experience with your website. Your site should be making you money. If it's not helping you meet your business goals, let's talk.
What's included:
- Strategy and Goal Setting
- Research - exploring target audience and comparing analytics. Google Analytics and heatmapping allow us to see HOW a site is being used as well as who is using it. This information takes time to collect - but is invaluable when we start to design the user experience and customer journey.
- Mapping your customer journey and creating your digital ecosystem.
- Style tile design following the Brand's style guide.
- Custom templates for design elements that repeat to build trust through consistency.
- Developer hand-off files. Everything you need to hand off the design to a developer to create. {Or you can hire me to do that too!}
- Website design as a pdf.
- Website styling guide as a pdf.
- All images and elements exported and web-ready.
- Setup of hosting and connecting the domain name to hosting.
- Setup of WordPress dashboard.
- Setup of easy to maintain website :: empowered owners = happy owners. We build using the Beaver Builder suite. This allows YOU to be able to update and maintain your website. Wanna change out some images - go for it. Don't like that copy? Change it! Don't worry, you can still hire me to do it if you don't want to do the techy bits - but you'll have the power to DIY once I'm done!
- Development of unique core pages (home, about, services, etc.), archives, and templates (blog posts).
- Custom templates for design elements that repeat to build trust through consistency.
- Installation of heatmapping, Google Analytics, and any tracking pixels necessary.
- Installation of GDPR plugin - configuration depends on your business and lawyer's advice.
You can choose one of the options below to make your website experience a smooth journey if you don't want to DIY. I'll manage the tech bits for you!
Without a plan:
- Hosting ≈ $90 a year
- Beaver Builder Plugin + Themer + Powerpack + WPRocket ≈ $99 + $147 + $69 + $49
Total ≈ $460 per year
With a plan:
- Hosting + Builder Suite/Plugins + Analytics Report
$27 per month ($300 yearly if paid in full)
- Builder Suite/Plugins
$17 per month ($175 yearly if paid in full)
This process is 6-week engagement for website design. Design and development as a package start at $8,500. This can be split over three payments or paid in full.
Keep in mind - add-ons such as e-commerce, learning communities, etc. will add to our time and financial investments. ✨
You've got the creative vision, the relationship, and the skills to bring your client's new brand to life. But you don't have the time.
Ready for a stress-free design process? Here's how it works:
- We hop on a call to talk about the project and see if it is a style fit.
- Send me the project dossier, visual inspo, and any soundbites from your client.
- I get to designing.
- Wanna know more, head over here to learn about the process.
What We Can create together:
Core Brand Identity Includes:
- Primary Logo
- Secondary Logo
- Typography Selection (Websafe)
- Color Palette Curation
- Design Elements
- Patterns
You'll get all of this in a presentation for you to share with your client, elements and logos exported to multiple file types and colorways, and a style implementation guide for them to reference as they implement their brand.
Website Design Includes:
- Strategy and Goal Setting
- Research - exploring target audience and comparing analytics. Google Analytics and heatmapping allow us to see HOW a site is being used as well as who is using it. This information takes time to collect - but is invaluable when we start to design the user experience and customer journey.
- Style tile design following the Brand's style guide.
- Custom templates for design elements that repeat to build trust through consistency.
- Developer hand-off files. Everything you need to hand off the design to a developer to create.
- Website design as a pdf.
- Website styling guide as a pdf.
- All images and elements exported and web-ready.
You'll get all of this in a presentation for you to share with your client so they can understand how the design should be implemented with their developer.
Website Dev Includes:
- Setup of hosting and connecting the domain name to hosting.
- Setup of WordPress dashboard.
- Setup of easy to maintain website :: empowered clients = happy clients. We build using the Beaver Builder suite.
- Development of unique core pages (home, about, services, etc.), archives, and templates (blog posts).
- Custom templates for design elements that repeat to build trust through consistency.
- Installation of heatmapping, Google Analytics, and any tracking pixels necessary.
- Installation of GDPR plugin - configuration depends on the client and their lawyer's advice.
You can choose to add on brand implementation such as:
- Business card design
- Optins
- Slidedecks
- Workbooks
- Promo design
- Social media graphics
- CRM branding elements
- Website design and development (apply a portion of your branding invoice to your website invoice!)
A brand is a living, breathing organism. Even after your project is launched, I'm here to help you continue to grow your brand.Together we can apply your brand to optins, interactive workbooks, slide decks, your CRM, promos and more.
For website design/dev clients, we can create sales and landing pages or add new offers. I can't wait to help your brand grow.
The details:
- Business card design
- Optins
- Slidedecks
- Workbooks
- Promo design
- Social media graphics
- CRM branding elements
- Packaging
- Anything else that floats your boat
You can hire me on retainer to be your designer on deck - reach out to ask about creating a custom retainer option for your business.
Retainers start at $1,000 a month with a three month engagement.
For one off projects, you can hire me at a day-rate. Book me for the day ($1,500) and we'll work together to create a plan for what we need to get done. For smaller projects, you can book me for a half-day. Before we work together, you'll have some homework from me - all your inspiration, images, and copy will be submitted ahead of time so that I can get to work on your day!
Remember, with this option, you're booking me for a day - not a set of deliverables. Which means I'll get as much on our list done as possible with the materials you've given me ahead of time. For reference... I designed and built this entire site in two days with little kids screeching at me for milk every 15 minutes. {Don't worry, I hire childcare for intensive days! 😉 }
Recent work
MAGIC? YUP. We'll find the balance between audience, offer, and brand.
Have you ever gotten lost? Or felt that total sense of overwhelm? It’s stressful as hell! And you’ve got better things to do with your time than be stressed. I've helped with hundreds of creative projects - is your's next?
process
01.
Discovery Call
We'll talk about your project, audience, and offer. Then we'll make a plan for how we can work together to connect your brand visually.
02.
Roadmapping + Strategy
This is where all of the foundational work and research happens. Design and delivery strategy, ensuring our work together connects in with your brand strategy.
03.
Design + Production
Research. Inspiration. Sketch.
Design. Refine.
You'll get sneak peeks to check-in on direction as we go and give feedback.
04.
Launch
Depending on your project, this'll look a bit different. No matter what, you'll have all the bits you need to share your project with your audience.